Demetria Lucas D’Oyley was born on 9 July 1980, in Brooklyn, New York City USA. She is a journalist, blogger, author, life coach, public speaker and reality television personality, probably best known for appearing in the Bravo reality television series “Blood, Sweat, and Heels”.
So just how rich is Demetria Lucas at present? Sources state that Lucas has acquired a net worth over $500,000, as of mid-2016. She has established her wealth mostly through her popular blog, which has led her to land several jobs for major companies. Other sources of her wealth have been her books, her life-coaching business as well as her appearance in the “Blood, Sweat, and Heels” show.
Demetria Lucas Net Worth $500,000
Lucas graduated from the University of Maryland, College Park with a bachelor’s degree in English. She then attended New York University, obtaining her master’s degree in journalism. At first, she was unable to find a decent job, therefore she moved back to Washington, D.C. and began working as a freelance journalist. She edited romance novels, first for BET’s Arabesque line, and later at Harlequin and eventually started to work as a stringer for People Magazine in Washington, DC.
In 2007 Lucas launched her blog called ABelleinBrooklyn.com on MySpace, with the main idea being ‘the hilarious misadventures of a single woman dating in New York’. Soon, her blog appeared on HoneyMag.com and became extremely popular. It led her to take up a job as a relationship editor and a columnist at Essence magazine, writing a monthly column about dating and relationships. Her net worth started to rise, especially as in 2010 her blog was awarded Best Personal Blog at the Black Weblog Awards.
The following year Lucas released her book called “A Belle in Brooklyn: The Go to Girl for Advice on Living Your Best Single Life”. It is based on her blog ideas – relationships, life, sex, friendship, careers and similar, and it has greatly contributed to Lucas’ net worth.
As people showed great interest in both her book and blog, Lucas began training to become a life coach. After earning a certification in life coaching from IPEC Coaching Institute, she launched her own business, a boutique life-coaching company called Coached By Belle. She quit her job at Essence, and became a freelance journalist and blogger. Her wealth continued to rise.
Lucas has worked for major websites and magazines such as The New York Times, The Washington Post, CNN.com, The Guardian, Essence, XO Jane, The Huffington Post and The Grio. As a media personality, an expert on dating and relationships, and commentator on pop culture, she has appeared on The Today Show, Good Morning America, The Nightline, The Anderson Cooper Show and Access Hollywood. She was also featured on CNN and HLN.
Lucas has also made a number of public speaking appearances, as a guest speaker at universities such as Harvard, Princeton, Columbia, Georgetown, and New York University. These also add to her net worth.
In 2014 her follow up advice book called “Don’t Waste Your Pretty: The Go-to Guide for Making Smarter Decisions in Life & Love” was released. Currently, she works as a contributing editor and twice-weekly columnist for TheRoot.com, while also running her Ask.Fm page, on which she answers various dating and relationship questions.
Lucas’ successful career has earned her the moniker ‘The Black Carrie Bradshaw’, which led to her being cast in Bravo’s reality television series “Blood, Sweat, & Heels” in 2014. The show portrayed the lives of a group of six career orientated women of elite circles in New York, focusing on their pursuit of personal and professional goals. It ran for two seasons and had the highest ratings in the network’s history. With “Blood, Sweat & Heels” Lucas’ popularity reached a higher level and the show has significantly improved her wealth.
As a highly successful blogger, Black Enterprise Magazine named Lucas one of the “Blogosphere’s Best”, The Root selected her among “30 Black Bloggers You Should Know”, Essence.com listed her on their “40 Fierce & Fab Under 40”, and she was featured as “The Best of Brooklyn” by Brooklyn News 12.
She is currently working on her third book called “Life Is Not a Dress Rehearsal”, consisting of a series of essays about womanhood.
When it comes to her private life, Lucas has been married to Gregory D’Oyley since 2015.
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